Ask Wants to Start a Deal Dance-athon
NEW YORK So you think you can dance? Search engine Ask seeks to pair bargain-hungry consumers and Internet self-expression in a campaign introducing its discount-hunting service.
The six-week push is centered on a catchy call-and-response song. “Hey fellas, who wants a deal?” asks an MC. The response: “I do, I do.”
Ask is running TV spots with nine different types of consumers performing dances and singing along in celebration of bargains found via the two-week-old Ask Deals service that culls coupons and discounts from across the Web.
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