Asian Tourism Heats Up Online | Adweek
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Asian Tourism Heats Up Online

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Media Transasia has extended its Travel + Leisure brand into the online travel directory space, tying up deals with 150 travel Web sites for its launch.

TravelandLeisureAsia.com will allow users to search for flights, hotels, car rentals and vacation packages from the one portal. Users will also be able to share travel experiences via travel blogs, hosted within the site.

Pichayanee Kitsanayothin, digital media manager for Travel + Leisure Southeast Asia, said the site was designed to complement the magazine and give users a blend of reliable information and quality content.

To encourage site registration, Media Transasia has partnered with Thai Airways to offer users the chance to win competitions if they register before April 1, 2010.

Travel + Leisure SE Asia was launched in December 2007 by Media Transasia, covering 12 markets including Hong Kong and Macau.


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