Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars.
For those unfamiliar with the comedy stylings of Anthony Padilla and Ian Hecox, the duo known as Smosh, here's all you need to know: They have more than 30 million YouTube subscribers, 19 million social media followers and 12 million monthly unique visitors—most of which are Gen Z and millennial.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in