Apple's Newsstand Boosting Mag Sales, but Will It Last?

Publishers reporting big spikes in first week

Finally, publishers have a reason to cheer Apple. In the 10 days since Apple launched its Newsstand for the iPad and iPhone, many are reporting big spikes in sales of their digital editions.

Ease of discovery is a big reason for the sales increase; titles are now collected in one place rather than being scattered all over the iTunes store as they were in the past.

Meredith’s combined subscription sales of Better Homes and Gardens, Parents, and Fitness, the three titles it's selling through the Newsstand, more than doubled since the launch, with over half the increase coming from paid subscriptions, said Liz Schimel, executive vice president of consumer relationship management and digital media for Meredith.

“It’s still early days, but we’ve seen a big lift since the launch,” she said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in