What's the More Important American Tech Brand, Apple or John Deere?

Marketers weigh in via a social straw poll

While Google has created huge hype in Silicon Valley for developing a self-driving car, John Deere has quietly sold monstrous self-driving tractors to farmers in flyover states during the past few years. The tractors steer themselves thanks to GPS software and a satellite or two.

Yeah, even if you don't typically think of John Deere as a tech brand, that's exactly what it is: In the past several decades, the Moline, Ill.-based company has designed and manufactured a ridiculous number of planters, plows, discs, etc.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in