Apple TV Adds HBO Go and WatchESPN

Company announces additional content partnerships

Apple TV scored a major content win today, with the addition of HBO Go and WatchESPN to its subscriber package. Apple also announced partnerships with Sky News, the anime site Crunchyroll and the concert channel Qello.

Apple's small streaming service—which the company refers to as a "hobby"—has previously offered just a few dozen content sources through direct apps. Users who wanted to watch HBO, for example, would have to stream from iOS devices via Apple Airplay.

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