Apple Tops Consumer Satisfaction Index for Eighth Year in a Row | Adweek
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Apple Tops Consumer Satisfaction Index for Eighth Year in a Row

HP claims No. 2 spot
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The American Customer Satisfaction Index (ACSI) released its annual survey of consumer satisfaction for PC makers yesterday, and Apple claimed the top spot—for the eighth year in a row.

For 2011, Apple received its highest score ever, 87 points out of a possible 100. (That’s one point higher than Apple’s score of 86 last year.) Its closest competition was HP, which lagged 9 points behind. The industry average stayed flat from the previous year at 78 points.

“In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300 percent,” ACSI founder Claes Fornell said in a press release. “Apple’s winning combination of innovation and product diversification—including spinning off technologies into entirely new directions—has kept the company consistently at the leading edge.”

The last time Apple was knocked from the No. 1 spot was in 2003, when Dell beat it by a single point. Of course, Apple has experienced its own consumer satisfaction issues in the past, but compared to the rest of the industry, the company is clearly—and consistently—creating the happiest customers.