Is Apple Struggling With Mobile Advertising?

Big cuts reported to iAd pricing

Reinventing mobile advertising may not be as an easy as Apple hoped.

Earlier this year, the company confirmed that it had halved the minimum ad buy in its iAd mobile advertising program from $1 million to $500,000. Now, Bloomberg reports that as agencies take their business to more affordable competitors like Millennial Media, Greystripe, and Google's AdMob, Apple is cutting prices even further—allowing agencies that bundle multiple campaigns together to pay as little as $300,000 per campaign.

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