Apple May Dominate Market, but Samsung Users Engage More With Ads

According to analysis of mobile ad trends

While advertisers have a far greater reach on iOS, Samsung users are more likely to engage with ads.

An analysis of mobile ad trends from U.K.-based firm Adfonic shows that while Apple receives a larger share of mobile ad requests, Samsung consistently outperforms the tech giant when it comes to engagement, including clickthrough rates.

In 2012, Apple products outperformed every other brand by a wide margin. Now, Samsung tablets could be poised to surpass the iPad: from January to March, Apple's clickthrough rate index went from 40 percent higher to just 18 percent.

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