Apple Extends Mobile Ad Platform to Developers
Apple is extending its burgeoning new mobile advertising platform—iAd—to mobile app developers themselves.
Via the new iAd for Developers initiative, companies and individuals that produce mobile apps can now market them across Apple’s iAd Network, the company announced on Wednesday (July 28).
Earlier this month, Apple introduced its iAd advertising platform, which helps mobile developers monetize their apps by delivering ads which run within the applications themselves—without diverting mobile users to the Internet. Participants in that program are able to retain 60 percent of the associated ad revenue while also tracking basic ad metrics, such as click-through rates.
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