AP, Internet Broadcasting Ink Content-Sharing Pact | Adweek
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AP, Internet Broadcasting Ink Content-Sharing Pact

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The Associated Press has forged a content distribution agreement with Internet Broadcasting, a provider of local Web sites, content and advertising, which will provide AP members on the IB network access to "enhanced AP text, photos and video news feeds faster and easier than ever before," according to AP.

An AP announcement stated that the deal provides AP members in the IB network with some 350 stories, 40 video clips and hundreds of related images daily. The arrangement was launched in April, but AP Spokesman Jack Stokes said it was only announced this week.

"AP is pleased to work with Internet Broadcasting to enhance the value of AP content online by offering an innovative, efficient and flexible workflow solution," Dave Gwizdowski, AP's director, broadcast markets for the Americas, said in a statement. "It is another creative step in our long-standing relationship with IB and its AP member news sites."

AP's release adds that "the content arrangement gives IB partner sites enhanced depth of national news content complete with full story text, sidebar stories, related video and images. With these elements, IB's national news team compiles complete content packages and publishes them to IB's partner sites."

"We are extremely pleased with the quality and the quantity of the content that we get from AP Online," said Jeff Kimball, chief operating officer of Internet Broadcasting. "The content is at the core of the AP Online product and IB added value by integrating AP Online into our publishing platform, ibPublish. The end result is high quality and timely information that is critical for media companies that need the best in news and verticals that drive revenue."

Internet Broadcasting operates a local media network on the Internet and builds products, creates content and develops advertising programs for publishers and advertisers to reach local audiences. Its partners include CNN, Cox Media Group, Hearst Television, McGraw-Hill Broadcasting, Meredith Broadcasting Group, Morgan-Murphy Media, Post-Newsweek Stations, Scripps and Telemundo.

Nielsen Business Media