After eight years at AOL, digital prophet David Shing still knows how to preach the gospel of the future. And so there he was Saturday at the Cannes Lions International Festival of Creativity, talking about code, culture, brands and how to appeal to millennials through ads.
He said Gen Y consumers are "freaky for video." They spend all their time in feeds, meaning news feeds, message feeds and photo feeds. And it's not that they don't like advertising—they don't like bad advertising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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