AOL's Branded Skip Lets You Avoid Ads If You Take a Quick Survey First

Builds 5 new video formats

AOL's new skippable video ads come with the option to view them or take a brand survey. The Web company is calling its new format Branded Skip ads, and it was one of five new video options launched today.

"Users are choosing how they want to engage with the brand," said Dave Miller, vp of ad product management at AOL. "If they skip, that's great, but let's provide some other action."

So, viewers will be able to skip pre-roll ads and instead might have to take a survey (one or two questions, Miller said) or a quiz or even just type in something indicating they recognize the brand doing the advertising.

"We've developed a very flexible unit, and advertisers can choose what they'll ask the consumers to do," Miller said.

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