AOL Unveils Project Devil
The Internet stinks. And its ads are even worse.
That is the basic, bold message being delivered by AOL, which officially unveiled Project Devil, a new advertising system which essentially seeks to blow up what Web pages and Web advertising have been about until now.
At the heart of Devil are more streamlined, user-friendly content pages anchored by a single, highly interactive display ad. AOL has begun by rolling out the new system and new publishing approach on its sites Moviefone and StyleList.com.
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