AOL Targets Young Demos with JSYK.com
AOL is looking to extend its successful celebrity-driven blog formula to a younger demographic with the launch of JSYK.com (which stands for just so you know), a new site aimed a kids aged nine through 15.
The new blog echoes PopEater.com, and several other non-branded AOL properties which the company has introduced over the past few years as part of its fast growing MediaGlow portfolio of content sites. JSYK.com features celebrity news, photos, polls and music videos—all aimed at a tween and teen audience.
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