AOL Sports Channel to Rebrand as FanHouse
AOL will rebrand AOL Sports—its long running sports channel–as FanHouse, which is the current name of a blog/community-centric section within AOL Sports.
The move to rebrand AOL Sports comes just days after AOL announced the formation of its new publishing group MediaGlow, which is comprised of some AOL branded content sites and a growing number of non-AOL-branded sites and blogs.
AOL executives said that FanHouse’s traffic has been growing exponentially, which helped lead to adoption of the brand for AOL’s overall sports franchise.
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