AOL Seeks Reinvention as Media Company
But content still not a major revenue driver
A decade after broadband killed dial-up Internet, AOL is reinventing itself as a media company, according to The Economist. AOL's fourth-quarter earnings for 2012 showed growth for the first time in eight years, primarily because the company has invested in building new revenue streams with The Huffington Post and other media.
AOL's dial-up business still provides solid margins (Really? People still use dial-up?), but it is declining.
CEO Tim Armstrong has centered the company's turnaround strategy on its media business and innovative display advertising, introducing a supply-side platform earlier this month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in