AOL Rebrands Its Advertising.com Group
Move follows new revenue reporting structure
AOL’s Advertising.com Group has had a name problem since it was born in May 2011: people confused the overall umbrella business with its namesake display network.
This is something George Foreman’s family deals with, not one of the Internet’s premier entities. So AOL is finally ending the confusion and rebranding the Ad.com Group as AOL Networks.
“The Ad.com brand made people think of the display business,” ignoring the group’s other business lines like video, said AOL Networks CEO Ned Brody.
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