AOL Inks Deal With Sporting News
AOL has decided to outsource its sports coverage.
The company announced a partnership with Sporting News that will see AOL’s FanHouse.com become aol.sportingnews.com. Essentially starting on March 1, Sporting News will take over all editorial and ad sales operations for AOL’s sports property. Users who click on the sports link on the AOL.com home page will be redirected to the Sporting News Web site.
For Sporting News, the deal should provide the venerable brand with an immediate traffic boost, helping it compete better with giants like Yahoo Sports and ESPN.com.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in