AOL Forms MediaGlow
NEW YORK Time Warner’s AOL has formed MediaGlow, a new division that joins the ad sales-focused Platform A and the social media focused People Networks.
MediaGlow encompasses a collection of 70 niche content sites launched in recent years, ranging from AOL Health to nonbranded properties like TMZ.com. According to executive vp of programming for AOL Bill Wilson, it’s these sites – which should number 100 by the end of 2009 — which differentiate AOL from rivals Yahoo and MSN.
“We’re
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