Android's One-Second Mobile Videos Add Up to a Fascinating Project

Fun play on 'leap second'

How much creativity can you pack into a one-second video? If you're Android, quite a lot, apparently.

On Tuesday, clocks around the world added a "leap second"—a one-second time adjustment periodically added to keep the Earth's rotation in sync.

Android capitalized on the buzz by asking folks to upload super short clips to a mobile app showing how they spent their extra second.

The snappiest user-generated clips were then turned into a minute-long spot.

Just about every brand, publisher and ad network is tinkering with mobile video now to find the right length.

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