Ando Changes Internet Radio Ratings Metrics

Ando Media, the sole provider of Internet radio ratings, changed the metrics it reports in its Webcast Metrics service beginning with the September monthly report. The new metrics are based on average minute session counts, a marked departure from the more familiar radio ratings based on a five-minute qualifier.

The three new metrics are: Average Active Sessions (AAS), the average number of streams of one minute or more active within a time period; Session Starts (SS), the number of streams of one minute or more started within a time period; and Average Time Spent Listening (ATSL), the average number of hours for each session lasting more than one minute.

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