Amazon Wants to Enter Your Homes and Hearts With This Super-Cheesy Infomercial

Its new Echo gadget is part of the family

"Alexa, do we really need a voice-activated speaker that listens for our every command?" 

Amazon is trying to earn a spot on our bookshelves, countertops and coffee tables with Echo, a wireless device that's ready to stream music and answer the types of questions you could easily ask Windows' Cortana or Apple's Siri. UPDATE: Echo listens for commands when prompted by a word set up by the user. The family in the video went with "Alexa."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in