Amazon Inks Streaming Deal With NBCUniversal

Hopes to become next Netflix

Following last week’s news that Amazon had signed a pact with CBS to add a plethora of off-air TV shows to the site, the e-commerce venue announced yesterday that it has inked yet another deal to increase its streaming content, this time with NBCUniversal.

The NBC deal gives Amazon nonexclusive rights to Universal Pictures’ movie library, which will be available free of cost to users of the site's paid service, Amazon Prime.

Earlier this week, Netflix acknowledged in a letter to investors that both Amazon and Hulu Plus were part of the streaming marketplace, but said that Amazon hasn’t come close to the amount of content offered by Netflix and that neither service has nearly as many subscribers. “So far, we haven’t detected an impact on our business from Amazon Prime,” the letter read.