Amazon Dominates List of Top Ten Google Advertisers
Insurance, telcos, among the other big spenders
MediaPost has published a new list of Google’s top ten search advertisers based on fourth-quarter data from 2010. According to the list, Amazon ranks as Google’s top spender, followed by AT&T, Capital One, Target, Expedia, Ebay, Progressive, Sprint, Geico, and State Farm.
Business Insider has dissected the list on their site. Despite the fact that Amazon is such a well-known brand and would probably show up in most searches even without paying for keywords, they believe that Amazon probably spends so much on Google “to pre-empt and bid up smaller competitors who could drive traffic and revenue from the biggest e-commerce keywords."
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