Adweek.com's Top 10 Technology Stories of 2013 | Adweek
Advertisement

Adweek.com's Top 10 Technology Stories of 2013

Ghost sites, Android KitKat and an oral history of Deadspin

A.J. Daulerio, former editor of Deadspin; Tommy Craggs, current editor; Will Leitch, founder Photo: Jeremy Goldberg

Here are the 10 most-read technology stories published on Adweek.com in 2012:

 
10. Mike and Ike's 'Breakup' Lifted Sales and Social

By Christopher Heine
For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media buzz and foster resonance among teens. The packaging reflected a narrative the brand put out in the blogosphere that involved Mike and Ike being fictional business partners who had gone their separate ways for creative reasons.
Read the full story.

9. Myspace Relaunches With $20 Million Ad Campaign
By David Taintor
Wednesday marks the official relaunch of Myspace, and the once-dominant social media property has invested in a $20 million ad campaign to reintroduce itself to the masses.
Read the full story.

8. Why Brands Are Already Looking at Google Glass, and Why Apple Should Be Worried
By Christopher Heine and Sam Thielman
Will Google Glass kill the smartphone? Reinvent gaming? Steal the second screen from tablets? Alter the marketing and shopping landscape entirely? Probably not completely, and not all at once (since the device won't be commercially available until next year). But experts predict that the new product could be a game-changer along the lines of the iPhone—one that could send shockwaves across the entertainment, advertising, commerce, media and gaming worlds.
Read the full story.

7. Oreo's Royal Baby Tweet Gives Birth to Twitter Debate
By Christopher Heine
Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in old London, the cookie brand was at the ready with a relevant tweet as Kate Middleton spent hours in labor.
Read the full story.

6. The Amount of Questionable Online Traffic Will Blow Your Mind
By Mike Shields
A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web users into accidentally visiting via hidden links on sites that house pirated content. As it happened, one of her agency’s clients, Red Bull, was a FreeStreams advertiser. Buescher was determined to find out what was going on. Her team discovered Red Bull video ads were running on FreeStreams through two different networks, including ValueClick, a publicly traded company. (ValueClick says it has since stopped working with FreeStreams.)
Read the full story.

5. What Part of a Web Page Gets the Highest Viewership?
By Lucia Moses
There's been a lot of attention paid lately to the fact that a lot of online ads going unseen, and with it, the assumption about what parts of a Web page are most valuable. Chartbeat analyzed 25 million user sessions across the Web and turned up some interesting findings. Despite what many advertisers may think, it's not the top of the page that's the most viewed; it's actually the part of the page just above the fold. Looking at where viewers spend the most time on the page (and presumably seeing the adjacent ads), it's even further down.
Read the full story.

4. Pinterest's Retail Problem
By Tim Peterson
Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products 145,000 times, according to Pinterest analytics firm Curalate (H&M is not a client). The problem is, a good number of H&M’s popular pins feature dead links—an increasing problem for retailers, said Curalate.
Read the full story.

3. Meet the Most Suspect Publishers on the Web
By Mike Shields
If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers with online advertising.
Read the full story.

2. Google's 'Android KitKat' Will Appear on 50 Million Candy Bars
By Christopher Heine
Google's next mobile operating system is called Android KitKat and will appear on 50 million Kit Kat wrappers around the globe in the coming weeks, the digital giant and Hershey, the candy brand's United States distributor, revealed today. The companies forged a no-cash, publicity-focused agreement for the co-branding effort, according to multiple reports.
Read the full story.

1. Deadspin: An Oral History
By Charlie Warzel
It all goes back to Ron Mexico. In 2005, The Smoking Gun broke the story of a legal complaint about a prominent athlete who “knowingly failed to advise” a partner that he was infected with a sexually transmitted disease. The athlete, then-phenom Michael Vick, was reported to have used the alias Ron Mexico during herpes testing, a story that quickly spread across the nascent blog culture of the Internet.
Read the full story.

Advertisement