Advertisers to FTC: We're Not Going Back on 'Do Not Track'

DAA says its giving consumers choice now

Advertisers are dismissing charges that they are somehow backing off their commitment made last February to honor a uniform browser feature that would give consumers the choice to opt-out of ad tracking on the Internet.

The accusation was reported by The Wall Street Journal Tuesday, which quoted FTC chairman Jon Leibowitz that advertisers were exploiting a loophole in the definition of “Do Not Track” to allow tracking for market research and product development.

But nothing could be further from the truth, shot back Stu Ingis, a partner with Venable, who represents the Digital Advertising Alliance.

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