Advance, Microsoft to Sell Local Ads
Advance Internet, representing 36 newspaper Web sites owned by the Newhouse family, including NOLA.com and NJ.com, has entered into a deal with Microsoft.
The partnership allows Advance salespeople to sell Microsoft Media Network inventory on the local level and offer behaviorally targeted advertising.
“We have the No. 1 local news and information sites in each of our markets,” Peter Weinberger, president of Advance Internet, said in a statement citing Media Audit data. “Now through our agreement with Microsoft, we will be able to serve our advertisers with even better online marketing solutions.”
With the addition of Microsoft Media Network inventory, Advance can expand its local reach in the marketplace to about 75 percent of all adults who use the Internet.
Additionally,
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