ADstruc Promises Simpler Campaigns for Billboard Advertisers
Startup creates the 'plumbing' for buying outdoor ads
Not even the billboard advertising world is immune to online transformation—at least, that's what John Laramie, CEO of a startup called ADstruc, is hoping.
Laramie says the company was founded, in part, as a response to how old-fashioned the billboard ad-buying process remains. Recalling the first time he tried to place an ad, Laramie says he was reduced to bicycling around town, spotting billboards, and writing down phone numbers. There was no central online marketplace for billboards.
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