Ad World Desires Multicultural Tech Talent

Firms fight for best digital recruits, say Advertising Week attendees

A common theme among Advertising Week IX goers this week has been the heightened scramble for talent that combines tech and creative savviness, as brands, agencies and other marketing firms prepare for a more widespread mobile landscape. That subject converged with the topic of multicultural marketing via multiple screens at a panel at the Liberty Theater in New York this morning.

It's difficult enough for agencies and brands to compete with startups for the brightest tech minds, marketers say—it's even harder when you're also looking for diverse talent that inherently understands African-American, Latino and Asian consumers.

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