Ad Trade Orgs to Create Behavioral Targeting Guidelines
Four of the advertising industry’s biggest trade organizations, along with the The Council of Better Business Bureaus, have announced plans to jointly develop a set of self-regulatory guidelines for behavioral targeting ads–just a week before a new Democratic administration takes charge in Washington D.C.
Joining the BBE in the cause are the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB).
The five groups say their goal is to tackle privacy concerns surrounding behavioral targeting, a widespread practice which involves using Web users’ previous surfing and/or searching activity to deliver them more relevant ad messages.
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