An Ad Grad's Hard Launch Lesson

Grads are learning that not every startup can succeed

Few comprehend the hyped-today, gone-tomorrow cautionary tales of tech startups better than Deanna McDonald, who’s struggled to bring her mobile app Metropoli to market.

A year ago, McDonald and her two co-founders—all recent Miami Ad School grads—tweeted out a one-minute YouTube video for their product idea then dubbed “Foursquareopoly.”

Blogerati quickly approved the concept, which is a mashup of Foursquare and Monopoly. The app concept was even a Clio Award finalist in the student category.

To avoid trademark tussles, the product was renamed Metropoli.

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