For March Madness, Acura is blitzing ESPN.com today and three days next week with video and banner ads—which likely cost a pretty penny—as part of the car brand's ongoing partnership with the cable sports giant.
More interestingly, Acura also aims to generate organic buzz around much of the content that's in those digital ads. The Japan-based company's marketing team has concocted 103 pun-minded memes for Tumblr, Twitter and Facebook, hoping to deliver a social media slam dunk.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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