Activision's Snapchat Zombie Belts Out Frankie Goes to Hollywood, and Drops the Mic
First gaming brand to roll out international lens
Activision's lens are taking over
Activision and 72andSunny have found a fun way to capitalize on Snapchat's zombie filter.
Today, the team rolled out a sponsored lens campaign in the U.S. that morphs selfies into zombie faces with "zombie karaoke" sweatbands that sing along (with subtitles) to the classic '80s hit "Relax" by Frankie Goes to Hollywood. Once people record a video of themselves singing the song, they can share it. On Friday, the lens goes live internationally, marking the first time a gaming company has purchased an international lens.
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