About.com Gets Into Native Advertising

Site hopes to engage readers with redesign

After years of being one the most-sought out sites for advice online, About.com is changing its look for the first time in a decade to help it reach the modern audience—and add native advertising to the mix.

The new redesign was unveiled on its homepage today, marking the culmination of several weeks of slow rollouts throughout the entire site.

About.com CEO Neil Vogel asserted that the online publication is still one of top 20 sites according to comScore and reaches 85 million users a month.

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