Myspace Relaunches With $20 Million Ad Campaign

Can the social network make a comeback with help from creatives?

Wednesday marks the official relaunch of Myspace, and the once-dominant social media property has invested in a $20 million ad campaign to reintroduce itself to the masses.

The campaign will run across broadcast, cable, radio and digital properties—a marketing push that might be necessary to reach consumers who are already busy on the myriad other social platforms available.

What sets Myspace apart from other social networks, according to Specific Media CEO Tim Vanderhook and COO Chris Vanderhook, (Specific Media bought the site in 2011) is its focus on creative individuals.

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