$7 Per Facebook Fan? Seamless Is Cool With That

Dangles pricey promotion during cold weather to build user base

Seamless is offering Facebook users, Google searchers, general Web viewers and radio listeners $7 discount codes, attempting to drum up new customers during the brutally cold days of January when people might be tempted by its food delivery service. To get the codes, online consumers have to either "like" the brand on Facebook or submit their email addresses.

If all of the new Facebook fans use the code, at $7 per, Seamless will be paying far above what many marketers consider to be the going fan-acquisition rate on the social site.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in