7 Brands Already Running Super Bowl Campaigns on Snapchat

Before the NFL's 'Live Story' starts

Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads within the NFL's "Live Story" on the platform later today. But a number of brands—both official and non-official Super Bowl advertisers—are marketing on the ephemeral app even earlier than that.

In some cases, companies are using their own accounts and paid ads to push out content, while others are using influencers to do the heavy lifting for them.

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