67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content
Consumers fine with promos-for-freebies exchange
Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by Tapjoy. The study further finds that the number jumps to 73 percent when it comes to tablet users.
The research company also reports that 70 percent of smartphone users and 53 percent of tablet owners said they were willing to exchange personal information for a premium app download.
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