6 Months In, CNN's Great Big Story Videos Are Drawing 40 Million Views a Month

The startup is a hit with millennials

"This is not about CNN. This is not about news," said CNN Worldwide president Jeff Zucker. "It's about the first company that we have launched in 35 years that does not boast those three little red letters."

Zucker took to the stage at Houston Hall in lower Manhattan this afternoon to tout the big news about Great Big Story, the six-month-old digital video startup built independently of CNN, but which uses the sales and marketing heft of the cable news network and its parent company Turner.

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