5 Hottest Twitter Innovations From Brands

Find a bar by tweeting Heineken, and others

Big name marketers are testing just about any type of interaction on Twitter these days to stand out.

While some marketers are bulking up their tweets with buttons to drive sales, some of the most interesting uses aren’t about social media at all. Instead, brands like Heineken and Evian enlist Twitter in conjunction with traditional tactics such as on-the-street or video marketing.

Here are five of the most interesting Twitter campaigns from brands in the past few months.

Marketers Link Tweets to Sales

Earlier this month, Twitter rolled out a shopping button that brands can employ to drive conversions straight from tweets.

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