For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise the bar when it comes to capturing real-time engagement. There were huge triumphs and epic #fails along the way—and many more attempts that fell somewhere in between.
While we've already offered a list of major Twitter hiccups, now we'll look at five marketing examples that were noteworthy because of either the buzz they generated or their market-leading innovation.
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