4 Ways Marketers Will Benefit From the New iPhone

Strong retail potential

Marketers are imagining new mobile campaigns and content now that Apple revealed the future of the iPhone at its developers conference this week. There were hints at how iBeacon technology could work, and announcements that were mostly intended for the developer community held clear implications for advertisers.

"A lot of services Apple introduced, HealthKit and CloudKit [in particular], are going to offer opportunities for brands to engage," said Craig Elimeliah, svp, director of creative technology at Rapp. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in