The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back

Instant timelines for newcomers and other radical moves

Twitter can make a bad first impression. When new people sign up they often fall off quickly. The San Francisco-based social platform has a half-billion monthly visitors but only 284 million registered monthly users because people stop by but don't really buy in.

That's why Twitter CEO Dick Costolo revealed some big changes that were revealed today, making good on a strategy he announced months ago. Twitter is testing features that should make the messaging service easier for newcomers to get right away, and cut down on some of the noise on the platform that causes users to miss some of the best stuff.

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