360i Buys Development Shop i33

NEW YORK Independent digital agency 360i continues to evolve from its search marketing roots by purchasing Web design and applications builder i33 Communications.
 
I33 is a 40-person, New York-based shop with clients such as Adidas, PBS and Target. It will join 360i’s existing resources to form the agency’s digital development unit, retaining the i33 name.
 
“This is less about Web development and much more about executing marketing campaigns and being able to build portable and shareable applications and bring our marketers to where consumers are hanging out in a way that’s measurable,” said Bryan Wiener, CEO of 360i.
 
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