33Across Acquires Publishing Data Gold Mine Tynt

Acquisition expands buyer’s user footprint

Facebook may be the biggest social network on the planet, but social ad targeting firm 33Across says it now has the distinction of managing the world’s largest social and interest graph.

The company was set to announce today that it has acquired San Francisco-based publishing sharing tool Tynt, which says it reaches more than 1 billion global users monthly. Ostensibly, the acquisition expands 33Across’ data footprint to more than 1.25 billion people worldwide (which the companies say eclipses Facebook’s 800 million, although comparing Facebook's network to 33Across' isn't exactly an apples to apples comparison).

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