3 Trends That Make the Apple Watch Important for Marketers

It's about behavior, not technology

In June 2007, Apple changed its name from Apple Computers to Apple, a small change in wording that signified a vast shift in focus.

Distancing itself from the world of computing and productivity, Apple became a consumer-focused electronics company in entertainment, music and fun. With the launch of Apple Pay and the Apple Watch this week, we see another leap toward bridging the Internet and the real world—a very lucrative place to be.

We may think Apple’s game-changing quality comes from the products it makes, but the real profoundness comes from the new behaviors it enables and makes acceptable.

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