Can Twitter's mobile ads explode and become a revenue bedrock like they have with Facebook?
Will Twitter ever attract Facebook's herd of direct-response marketers and local businesses?
Should Twitter roll out a dedicated video advertising product—a more intrusive, pure video ad treatment that brands would pay a premium for, rather than simply embedding YouTube spots into a Promoted Tweet?
We asked a handful of digital advertising observers those three questions the day after Twitter revealed its plans for an initial public offering.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in