3 Brands Using Facebook in Particularly Effective Ways During the Rio Games

360, Live and Instagram Stories all in the mix

Thanks to the explosive growth of platforms like Snapchat, Instagram, Twitter and Facebook, the 2016 Rio Games are widely assumed to be the most social ever. And they're also easily the most mobile.

Marcos Angelini, the head of Facebook's office in Brazil, said that during the opening ceremony alone, 52 million people had about 110 million interactions on the platform, while another 21 million had 62 million actions on Instagram. (Brazil was the most active country, with about 13 percent of all Brazilian users engaged during the opening ceremony.)

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