24/7 Real Media Partners With Web Researcher Compete

In the increasingly murky world of behavioral targeting, 24/7 Real Media is looking to provide brands with some hard evidence that their behavioral ad buys actually reach the people they are supposed to.

To do so, the WPP-owned ad network/ad serving giant has partnered with the online research firm Compete. Through the new arrangement, 24/7 will begin providing its advertisers with data from Compete’s consumer panel—data which the company claims will provide assurance that the sites included in particular media plan reach that advertiser’s intended audience.

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